Purpose

The purpose of this research should be to look at exactly how “mommy fans” impact on current habits off parasocial matchmaking anywhere between admirers and you can idols and also to obtain greater information toward reasons root brand new purchase of idol dolls. Concurrently, by like the feel and views out-of men idol admirers, the research aims so you’re able to develop the fresh new understanding of fan conclusion and you can augment understanding of the newest reasons riding idol-toy application.

Design/methodology/approach

Taking idol-doll people as the browse items, this research presented textual studies as well as in-depth interview to explore fans’ motivations for purchasing idol dolls. Continuar lectura →